Monthly Archives: August 2018

Think the HobbyTown Franchise is Fun Now? It’s About to Get 50 Times More Entertaining with RadioShack!

Walk into your local HobbyTown store and you enter a world where all your hobby dreams can come true. Inside are your favorite games, toys, and hobbies with best sellers like RC cars, action figures, and the latest board games. And now, there will be even more for hobby enthusiasts to discover as RadioShack opens its express stores within 50 HobbyTown locations starting in mid-August.

This partnership will allow hobby fans to shop for their favorite things, then head to the RadioShack just a few steps away to pick up supplies, like soldering irons, wires, and other accessories that RadioShack manufactures.

“RadioShack’s merchandise and customers complement ours,” said HobbyTown President Bob Wilke. “They get to expand their footprint quickly and we are able to offer a better experience for our loyal fans.”

The RadioShack partnership is not the only exciting news coming out of HobbyTown. We are also investing in relationships with major toy brands to bring more toys and games to the stores and adding more seasonal toys just in time for the all-important holiday selling season.

“Our Internal Merchandise Team is developing relationships with brands we’ve never carried before. You can expect brands like Mattel® and Hasbro® to start showing up on our shelves,” said AJ Mallory, Director of Marketing at HobbyTown.

One hobby enthusiast, JT, described his HobbyTown experience this way. “Go ahead, browse all the fantastic hands-on merchandise, relive your childhood, explore your curiosity, stretch your creativity,” he wrote.

If you want to own a business that’s always looking to bring customers the very best, the best hobby franchise to own is HobbyTown. Click the LEARN MORE button today!

Franchise Owner Phillip Boyer is Still Revved up About HobbyTown

HobbyTown Franchise Owner Phillip Boyer loves what he does. Before he became the owner of his Buford, Georgia location, he was a store employee there for 15 years. When his boss told him of his plans to retire, Phillip jumped at the chance to buy.

“I am passionate about the hobbies featured in our store. My favorite is racing RC cars. In my store, almost 70 percent of my sales are RC cars,” he said.

One of Phillip’s favorite stories to tell is about a customer who was wheelchair-bound and came to the store for an RC car. Later, Phillip received a thank-you note from the man’s physical therapist thanking him for helping him become more active through this new found hobby.

Phillip is a hands-on kind of guy who says he works in his store six and a half days a week. He said he enjoys talking with customers and mentoring his staff, all of whom stayed on when he bought the store.

“Customers tell me that they enjoy coming to my HobbyTown because of my staff and that they are good problem solvers, especially compared to other stores they’ve shopped at. I model that professionalism for them, so I am proud of that,” Phillip said.

Recently, Phillip moved his store to a new location. He said the HobbyTown Corporate Team was extremely helpful in telling him what fixtures to buy and how to lay out the product.

“They give you a checklist that tells you exactly what to do before you open. And the Point of Sale (POS) system we have makes ordering and tracking inventory easy,” he said.

With his new store location set, Phillip is already thinking about new ways to enjoy his favorite hobby. He says he is talking with the Corporate Team about incorporating a rock-crawling track for RC cars into his store.

If you’re like Phillip and would like to turn your passion for hobbies into ownership, click the LEARN MORE button today!

HobbyTown Exterior

HobbyTown Franchise Owners Aren’t Playing Around When it Comes to Toy Sales

Last December, our friend had a serious problem. He had promised his daughter Hatchimals for Christmas but could not find them anywhere. He called stores. He obsessively looked online. He asked anyone and everyone if they had perhaps bought extras that they could sell him. No such luck. That regrettable episode in his life is what happens when a certain item becomes a craze. Remember Furbies? Tamagotchis? It seems every year there is the “it” toy or accessory that every child cannot live without.

This is all to say that the toy industry remains strong and is getting stronger. Experts predict it will grow to $135 billion+ by 2020, even with the shuttering of Toys R’ Us locations throughout the U.S. HobbyTown is perfectly positioned to capitalize on this, with toys making up 20% of the merchandise mix in our nationwide footprint of stores in 41 states.. Hot toys this year are LOL Surprise, Hot Wheels 50th Anniversary collectibles, Breakout Beasts, NERF, pet-related toys, and perennial favorite LEGO, which offers a Mindstorms set that retails for $350!

For parents or older kids, anything remote-controlled (RC in hobby-speak) is hot, hot, hot.

Phillip Boyer is a HobbyTown Franchise Owner in Georgia. Right now, rock-crawling RC trucks are the craze in his area—so much so that he intends to build a rock-crawling track in his store. Racers compete with each other, and, no surprise, when the competition ends, they shop for tools and parts that can soup up the truck and give them an edge for the next race. That kind of customer loyalty is pure gold for our HobbyTown franchise stores.

“Our stores are the go-to for all types of fun – from games to remote control vehicles and planes,” said AJ Mallory, Director of Marketing. “The communities we serve rely on our expertise and selections for their favorite hobby or pastime.”

If you’ve been toying with the idea of owning a hobby franchise, HobbyTown is the only game in town. Click the LEARN MORE button today!