Last December, our friend had a serious problem. He had promised his daughter Hatchimals for Christmas but could not find them anywhere. He called stores. He obsessively looked online. He asked anyone and everyone if they had perhaps bought extras that they could sell him. No such luck. That regrettable episode in his life is what happens when a certain item becomes a craze. Remember Furbies? Tamagotchis? It seems every year there is the “it” toy or accessory that every child cannot live without.
This is all to say that the toy industry remains strong and is getting stronger. Experts predict it will grow to $135 billion+ by 2020, even with the shuttering of Toys R’ Us locations throughout the U.S. HobbyTown is perfectly positioned to capitalize on this, with toys making up 20% of the merchandise mix in our nationwide footprint of stores in 41 states.. Hot toys this year are LOL Surprise, Hot Wheels 50th Anniversary collectibles, Breakout Beasts, NERF, pet-related toys, and perennial favorite LEGO, which offers a Mindstorms set that retails for $350!
For parents or older kids, anything remote-controlled (RC in hobby-speak) is hot, hot, hot.
Phillip Boyer is a HobbyTown Franchise Owner in Georgia. Right now, rock-crawling RC trucks are the craze in his area—so much so that he intends to build a rock-crawling track in his store. Racers compete with each other, and, no surprise, when the competition ends, they shop for tools and parts that can soup up the truck and give them an edge for the next race. That kind of customer loyalty is pure gold for our HobbyTown franchise stores.
“Our stores are the go-to for all types of fun – from games to remote control vehicles and planes,” said AJ Mallory, Director of Marketing. “The communities we serve rely on our expertise and selections for their favorite hobby or pastime.”
If you’ve been toying with the idea of owning a hobby franchise, HobbyTown is the only game in town. Click the LEARN MORE button today!