There is quite a bit of activity taking place in the toy industry…behind the scenes. One great, emerging story is the comeback of Radio Shack and how HobbyTown is working with them to make that happen. I learned about this from the New York Post’s Lisa Fickenscher in her article, “RadioShack’s comeback is taking shape”.
Radio Shack currently has 400 stores but according to Fickenscher they are largely in rural locations. Now, Radio Shack will be opening “Express Stores” inside 50 Hobby Town stores. The plan, if successful, is to eventually expand out to all 140 of the hobby retailers stores.
Congratulations to Bob Wilke, Hobby Town President, for seeing the opportunity and moving aggressively to take advantage of it. And congratulations to Radio Shack for getting off the mat and back into the ring.
Bob has told me that Hobby Town is expanding its range of toys and is looking for new franchisees. Now, by offering consumers an opportunity to find all those electronic odds and ends you can only only find in a Radio Shack, he is making that franchise opportunity more attractive.
More good stories to come.
Global Toy Experts