Steve Noel had had enough. After being laid off twice when the economy slowed, he was ready for his next opportunity and found it in franchising with HobbyTown. Said Steve, “I figured if I was going to lose my job, it’s going to be because I did something wrong.”
Having strong support from the HobbyTown team was important to him, too. “Three people from the Corporate Team came to help get my store open. Everything is thought out. The merchandise is pre-priced and pre-labeled, there’s a blueprint of how to lay out the store… the operations people were awesome,” said Steve.
Eleven years later, his Orland Park, Illinois location is going strong. He works in the store almost every day, but says it’s because he wants to, not that he has to. His wife Kim works with him, placing orders, doing inventory, and the bookkeeping. His sales team is as passionate about customer relations as Steve is, and they help him keep his store exciting and new.
“To attract people to your store you need to change things up, make it interesting. Give them new products to get excited about. HobbyTown’s proprietary products really help cement our growth and we put a lot of focus on them in our store. Now people come in specifically looking for the HobbyTown branded products,” said Steve.