The HobbyTown story begins in Lincoln, Nebraska (where our national headquarters remains today). Merlin Hayes, Mary Hayes and Thom Walla founded HobbyTown Unlimited Inc. in 1985 and opened the first franchise store in 1986. Today, there are more than 150 stores nationwide, making us the leader in the retail hobby and specialty toy industry.
Our Franchise Owners take pride in providing unparalleled customer service, achieving higher than industry average inventory turns and retail sales per square foot. In our stores and online, we are constantly testing new products and technologies to increase sales. We grow through innovation, and our Franchise Owners are empowered to explore new product ideas and make independent buying decisions. In turn, we provide them with business intelligence and national sales data to help them optimize their inventory strategies.
We have become the foremost resource and destination for family fun and entertainment by embracing, supporting and maximizing the strengths and diversity of each Franchise Owner.